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The Business of Hotel and Restaurant Management

Edited by Brian Wise
Format: Paperback
Publisher: Hospitality Press, Elsternwick, Australia
Published: 31st Dec 1991
Dimensions: w 176mm h 240mm
ISBN-10: 1862504180
ISBN-13: 9781862504189
Barcode No: 9781862504189
This book is designed for the managers and owners (and would-be owners) of hotels, motels, and restaurants in Australia, and for students of hospitality management. The book's concern is the business of hospitality, rather than the detailed practicalities of bartending, food service, cooking or front office operations, and thus the central theme is to emphasize that the running of such an establishment is essentially a commercial operation. Success is measured not in terms of personal satisfaction but in terms of the satisfaction of the consumer and in achieving a satisfactory financial return on the amount of time and money invested in the business. All aspects of hospitality management are covered in a logical sequence, from the valuation and purchase of a business and the development of the site, through the raising of finance, the legal constraints on the industry, planning and interior decoration, kitchen layout, menu design and pricing, restaurant, bar and cellar management, staff recruitment, management and training, marketing and selling, management accounting, and the introduction and selection of computer technology.

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