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The Business Environment

Themes and Issues in a Globalizing World

Format: Paperback / softback
Publisher: Oxford University Press, Oxford, United Kingdom
Published: 23rd Jan 2014
Dimensions: w 196mm h 265mm d 21mm
Weight: 960g
ISBN-10: 0199661383
ISBN-13: 9780199661381
Barcode No: 9780199661381
Synopsis
The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus. The Business Environment 3e is supported by an extensive Online Resource Centre, featuring: Student resources: Multiple-choice questions Author podcasts Lecturer resources: Figures and tables from the text Lecturer's guide to each chapter PowerPoint slides Answers to review questions Test bank

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What differentiates the book is the application of theory to topical case studies which gives a fresh, contemporary perspective. This approach enables students to effectively contextualize challenging subject matter. The structure introducing the environmental factors in Part One followed by the exploration and application of them to key global and national issues in Part Two is a fantastic approach. * Giles McClelland, University of Central Lancashire * I have yet to come across an alternative Business Environment textbook to rival Wetherly & Otter. * Dr Jan Green, Glyndwr University * What differentiates the book is the application of theory to topical case studies, which gives the book a fresh, contemporary perspective. This approach enables students to effectively contextualise challenging subject matter. The structure of introducing the environmental factors in part one followed by the exploration and application of them to key global and national issues in part two is a fantastic approach * Giles McClelland, University of Central Lancashire *