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Principles and Practice of Marketing

By (author) David Jobber
Format: Paperback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw Hill Higher Education
Published: 1st Dec 2009
Dimensions: w 193mm h 261mm d 39mm
Weight: 1680g
ISBN-10: 0077123301
ISBN-13: 9780077123307
Barcode No: 9780077123307
Synopsis
Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.

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CrazyProf99
Book is in great condition, only a few scuffs on the corner of the cover. There are a few pencil ...Good£20.00
+ £3.00 UK P & P

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