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Strategic Marketing

Format: Paperback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw Hill Higher Education
Published: 1st Jun 2005
Dimensions: w 208mm
ISBN-10: 0071244328
ISBN-13: 9780071244329
Barcode No: 9780071244329
Synopsis
"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

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SallyL
Some notation and highlights in Chapters 1&2. In all other respects in very good condition.Acceptable£5.00
+ £3.00 UK P & P

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