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Title, Author, Subject, ISBN
KeithBull
Building Great Customer Experiences This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations.
Colin Shaw, John Ivens
This volume is about building and delivering great custom...
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Cellular Communications As the telecommunications industry introduces competition in the fixed network, this title outlines the successes and failures which accompanied the introduction of competition into the mobile arena and offers an account of the growth and development of markets in this profitable industry.
Garry Garrard
As the telecommunications industry introduces competition...
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Web Metrics In the wake of the dot-com crash, corporations recognise more than ever the need to measure and analyse the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners.
Web Metrics (Paperback)
Jim Sterne
In the wake of the dot-com crash, corporations recognise ...
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Delivering Quality Service Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise.
Delivering Quality Service (Other book format)
Valarie A. Zeithami, A. P...
Excellence in customer service is the hallmark of success...
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Training Interventions The authors critically review the national framework and examine changing attitudes to education, the main theories of learning and the organization as a learning system. Employee development, they argue, is a form of strategic activity which should be tailored to the demands of each organization.
John Kenney, Margaret Rei...
The authors critically review the national framework and ...
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Strategies of Growth A book about strategic choices, drawing together competing theories on strategy and competitiveness and relating them to the needs of different types of enterprise in the real world. An innovative approach to key issues in marketing, internationalization and corporate recovery.
Strategies of Growth (Paperback)
Peter McKiernan
A book about strategic choices, drawing together competin...
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